Privacy Policy

Ridebuyers ("Ridebuyers," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, contact us, submit a form, speak with us by phone, communicate with us by text message or email, or use our services.

This Privacy Policy applies to our website at https://ridebuyers.ca/ and related pages, forms, tools, communications, and services that link to this Privacy Policy.

1. Personal information we collect

Depending on how you interact with us, we may collect:

• Contact information, such as your name, email address, phone number, mailing address, and preferred method of contact.
• Vehicle-related information, such as vehicle make, model, year, trim, mileage, VIN, condition, ownership details, trade-in details, vehicle preferences, photos, documents, and related information.
• Inquiry and transaction information, such as your messages, appointment requests, purchase or sale interests, financing inquiries, service preferences, and communication history.
• Communication information, such as call details, text messages, emails, chat messages, call recordings, call transcripts, dates and times of communications, and information you choose to provide during communications with us.
• Website and device information, such as IP address, browser type, device type, operating system, pages visited, referring website, approximate location, time spent on pages, and interactions with our website.
• Marketing preferences, such as whether you have opted in or opted out of receiving marketing communications.

We collect personal information directly from you, automatically through our website, during communications with you, or from third parties where permitted by law.

2. How we use personal information

We may use personal information to:

• Respond to inquiries and provide customer support.
• Communicate with you about your requests, appointments, offers, purchases, sales, trade-ins, financing inquiries, or related services.
• Evaluate vehicle-related requests, including purchase, sale, trade-in, appraisal, inspection, financing, delivery, or related service requests.
• Operate, maintain, personalize, and improve our website and services.
• Schedule appointments, follow up with customers, confirm details, and provide service updates.
• Operate customer communication tools, including phone, SMS, email, chat, CRM systems, AI-assisted tools, and automated communication systems.
• Record, transcribe, review, or analyze communications where permitted by law, including for customer service, training, quality assurance, fraud prevention, dispute resolution, and recordkeeping.
• Send marketing communications where permitted by law and in accordance with your preferences.
• Understand website usage, measure marketing performance, and improve our website, advertising, and customer experience.
• Detect, prevent, and investigate fraud, misuse, technical issues, unauthorized access, or security incidents.
• Comply with legal, regulatory, tax, accounting, insurance, and recordkeeping obligations.

3. Consent

By providing personal information to us, you consent to our collection, use, and disclosure of that information as described in this Privacy Policy or as otherwise explained to you at the time of collection.

Your consent may be express, such as when you submit a form, opt in to marketing communications, agree to receive text messages, or provide information for a specific service request.

Your consent may also be implied by your actions, such as when you contact us and provide information necessary for us to respond to your request.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. If you withdraw consent, we may not be able to provide certain services or respond to certain requests.

4. AI-assisted calls, messages, and customer support

We may use AI-assisted tools, automated systems, call systems, transcription tools, CRM tools, or third-party communication providers to help us answer inquiries, schedule appointments, follow up with customers, provide customer support, review service quality, and improve our services.

If you contact us by phone, text message, website form, chat, email, or another communication channel, your communication may be processed by these tools. This may include your name, phone number, email address, message content, call details, call recordings, transcripts, dates and times of communications, vehicle-related information, and other information you choose to provide.

Where required by law, we will provide notice or obtain consent before recording calls or using certain automated communication tools. You may request to speak with a human representative by contacting us directly.

We do not use AI-assisted communication tools to make legally significant decisions about you without appropriate human review.

5. Cookies, analytics, and advertising technologies

Our website may use cookies, pixels, tags, analytics tools, advertising tools, and similar technologies to operate the website, improve performance, understand how visitors use the website, measure marketing effectiveness, and show relevant advertising where permitted by law.

These technologies may collect information such as IP address, device type, browser type, pages viewed, time spent on pages, referring links, approximate location, and interactions with our website.

You can control cookies through your browser settings. If you disable cookies, some website features may not work properly.

Where required by law, we will provide notice or obtain consent for non-essential cookies, analytics tools, advertising pixels, or similar tracking technologies.

6. Marketing communications

We may send you emails, text messages, calls, or other communications about our services, offers, updates, appointments, vehicle-related opportunities, or other information that may be relevant to you.

We will send commercial electronic messages only where permitted by law. You can unsubscribe from marketing emails or text messages at any time by using the unsubscribe link, replying with the applicable opt-out instruction, or contacting us directly.

Even if you opt out of marketing communications, we may still send non-marketing communications, such as responses to your inquiries, appointment confirmations, transaction-related messages, service updates, or legally required notices.

For commercial electronic messages in Canada, CASL generally requires consent, sender identification, and an unsubscribe mechanism.

7. When we share personal information

We do not sell personal information.

We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy, including to:

• Website hosting, IT, cloud, security, and data storage providers.
• CRM, phone, SMS, email, chat, AI, automation, call recording, transcription, and customer communication providers.
• Analytics, advertising, and marketing service providers.
• Vehicle, dealer, inspection, appraisal, financing, logistics, delivery, warranty, insurance, or other business partners where needed to respond to your request or provide services you asked for.
• Payment or transaction service providers, if applicable.
• Professional advisors, such as lawyers, accountants, auditors, consultants, and insurers.
• Government, regulatory, law enforcement, court, or other authorities where required or permitted by law.
• A buyer, successor, lender, investor, or other party in connection with a business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.

When we use service providers, we take reasonable steps to require them to protect personal information and use it only for the purposes for which it was provided or as otherwise permitted by law.

8. Cross-border processing

Personal information may be stored, processed, or accessed in Canada or in other countries where we or our service providers operate.

If personal information is processed outside Canada, it may be subject to the laws of that foreign jurisdiction and may be accessible to courts, law enforcement, regulators, or government authorities in that jurisdiction.

We take reasonable steps to protect personal information when it is transferred or processed outside Canada.

9. How long we keep personal information

We keep personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, manage our business, comply with legal or regulatory obligations, resolve disputes, prevent fraud, and maintain appropriate business records.

When personal information is no longer required, we will securely delete it, anonymize it, or otherwise handle it in accordance with our record retention practices and applicable law.

10. How we protect personal information

We use reasonable physical, technical, and organizational safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, modification, or disposal.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect personal information.

If we become aware of a privacy breach that creates a real risk of significant harm, we will take steps required by applicable Canadian privacy law.

11. Your privacy rights

Subject to applicable law, you may request to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete personal information.
• Withdraw consent for certain uses or disclosures.
• Opt out of marketing communications.
• Ask questions about our privacy practices.
• Request deletion of personal information, where legally available.
• Make a complaint about how we handle personal information.

To make a privacy request, please contact us:

We may need to verify your identity before responding to a request. We will respond within a reasonable time and in accordance with applicable law.

12. Third-party websites

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices of third parties.

When you leave our website or interact with a third-party service, your information will be governed by that third party's privacy policy and terms.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements, technologies, or business operations.

The updated version will be posted on our website with a new "Last updated" date.

14. Contact us

If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact us: